The Money Secret Most Artists Miss (Tsk-Tsk)

Make Money With Music (Waterfall) Ever felt that to justify pursuing music as a career you need to make money with music?

Let’s be honest. We can get so fixated on all the money our music ISN’T making for us that it takes down our whole music dream…

We get so wound up about having to make money that we forget to make music!

We all need to chillout about money. I mean, maybe it’s better if we don’t even think about money at all….

GASP! Yikes?

Because the WHOLE THING becomes about money. And suddenly it becomes less fun. More panicked. More judgement-laden.

The Money Secret Most Artists Miss

The Future of Music Coalition (FMC) has put together a great list of 45 ways musicians can make money doing music  [Downloadable PDF here]. 

Useful, right?  Hang on a sec…

Is knowing or even building the channels through which money can flow to you actually going to EARN you any money?  Actually, SURPRISE, no!

OK, now we’re getting somewhere… So what *is* going to earn you money?  Well, let’s use the waterfall metaphor:

  • Money is the water.
  • The various ways to make money are the channels. They're channels ONLY.
  • You can smooth the channels to theoretically help the money flow faster, and this is your SALES (how you package and promote your product or service and how you ASK for money).

But what’s gonna actually make that liquid cash flow?  Gravity of course

  • The SERVICE you provide is your gravity.

Water doesn’t flow uphill.  Think about that.  You can open up all the channels you want, but without gravity, if you’re not serving your audience in some way, no flow = no MONEY.

Make Money With Music 

Where does money come from?  It comes from other people. Why do they give it to you? Because you solve a problem that they have. You serve them in some way.

It’s not whether people LIKE your music or not. Get that thought out of your head.  Don’t even play that game!

Ask instead: How are you helping people in some way with what you DO?

Action Step: Take a moment and consider that for a sec… Do you feel the difference in energy between these two approaches?

It’s a very interesting exercise to list the ways you’re actually able to help people and solve their problems as a musician… I’ve created a list here that will get you started. 

Create a powerful enough gravitational force and even if you suck at promoting yourself, I personally believe money will inevitably find a way to flow to you one way or another. 

Also see:

 

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music marketing headshotAaron Bergbusch somehow just couldn't break through the barrier between himself and the audience and achieve the connection he wanted... Until the day came when he grabbed hold of the feeling at the core of the dream and learned how to bring it up on stage. Also known as the Northstar for Rockstars, Aaron is the creator of the Audience Connection Masterclass.

 

Email: Aaron@musiciansbreakthrough.com

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About The Author

Aaron Bergbusch

Aaron Bergbusch somehow just couldn't break through the barrier between himself and the audience and achieve the connection he wanted... Until the day came when he grabbed hold of the feeling at the core of the dream and learned how to bring it up on stage. Also known as the Northstar for Rockstars, Aaron is the creator of the Audience Connection Masterclass.